Whether you run a service business or any other kind of business, it’s important to focus on your target market.
Matthew Hoffman just posted a terrific Client Worthiness Index cheat-sheet for assessing potential clients. Especially when times are tough, a tool like this could be the difference between selling out and staying true to yourself and your business!
Speaking of being true to yourself, Automotive News ran a great story this week about the top-selling Volkswagen dealer in the U.S. They do it by, “offering cutthroat deals and breaking lots of rules”!